Tuesday, April 21, 2015
Blog Post #5
1. My best understanding of the long tail theory is that products can be placed in two broad categories. At the head, there are popular or trendy products. These products can be seen in a lot of places and are sold almost everywhere due to high demand. In the tail, however, there are certain niches or very specific products. These products are harder to find because they are not in a high demand. Example: a high school student is searching for a very specific prom dress for her high school prom. She has the style and designer she wants, but it isn't popular at all. She goes to numerous prom dress shops and no one even carries the designer she's interested in. She has to go online to buy her dress because it is in such low demand, stores aren't carrying it.
2. My online consuming behavior would mostly be routine. I rarely shop online, but when I do I return to the same websites, such as amazon, forever21, and other clothing sites. The behaviors described in the powerpoint in class definitely matched up with my own, especially the that stated routine consumers browse for twice as long as other consumers. I definitely take my time.
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You could possibly qualify as a surfer too, if you spend a lot of time going to different sites like you mentioned. Although, surfers go to random sites and not necessarily the same ones each time. I'd say it sounds like you're possibly a hybrid internet user of routiner/surfer.
ReplyDeleteI think that I am a bargainer, but as we talked about in class these can overlap and I defiantly fall into the routine category. The websites that I use to find the best prices are the same. I have a very specific way I purchase things online. So as a consumer I bargain, but in a routine. I defiantly browse for a long time as well! I like to take my time, and usually if I am browsing online that means i have free time to spare, and I can put all my focus on the shopping.
ReplyDeleteI would qualify myself as routine and bargainer. I often find myself going online and doing the same thing that I always do. Check emails and scroll several times on my social media news feeds. When shopping I also am the same as you. I go to the same websites that I always do.
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